So What is Crowdfunding?

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And why are we doing it for Moccasin Stories?

crowd·fund·ing

ˈkroudˌfəndiNG/

noun

noun: crowdfunding; noun: crowd-funding

  1. the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.”musicians, filmmakers, and artists have successfully raised funds and fostered awareness through crowdfunding”

(Google Definitions)

Typically successful crowdfunding campaigns involve a few things: an already established fan base that someone is tapping into (for example, a Star Wars fan film), the crowd funder already having an established fan base, or an awesome product/invention that’s being offered at a reasonable price. Having a combination of the three almost guarantees success.

We don’t have strength in any of these departments. In a sense, we’re making the film because we want to share the traditional concept of moccasins with people — those who are interested and active in Aboriginal Culture as well as those who don’t seek out this type of content on a regular basis.

As far as a personal established fanbase — it’s limited. I have an eclectic filmography and this is Charlene’s first effort outside of her film degree.

Lastly, we’re producing a film. It’s something people can’t touch. Essentially, we’re selling an idea, a conversation starter. Aside from some teaser footage, we can’t show you a prototype.

To top it off, our identified audience typically doesn’t contribute to crowdfunding campaigns. Many aren’t even aware of the concept.

So why are we doing it?

If you’re still reading — THIS IS WHY YOU NEED YOU!

Aside from keeping your feet warm and cozy, both the average Aboriginal and non-Aboriginal isn’t aware of the cultural impact of moccasins. By that we mean the cultural and spiritual teachings that surround the moccasin, along with the impact it has on communities.

If we have extra funds, we’ll be able to tell more people about the significance of the moccasin.

Right now, you might be thinking, “How?”

Well, I mention in our campaign we’re looking to hold a gala to premiere the film. With extra funding becomes more possibilities, more promotion, more incentives for people to come out. This increases our likelihood for a successful gala. We have plans to continue the conversation after the gala through networking, marketing, and promotion, and additional screenings. I can’t stress enough what a successful first screening and gala can do for this project.

If we begin to exceed our funding expectations, we can begin to improve our final finished film. Make no mistake, the extra bit of polish we could get with additional funds will help the film get respect both with the audience and in the film community.

But, one of the biggest reasons we not only need you, but appreciate your support, is that it shows us that there is an interested engaged audience out there. We’re able to get the project into the hands of the people that can hopefully act as our ambassadors of sorts. People that are invested making sure Aboriginal topics are discussed in Canada and internationally, in order to honour and recognize the first stakeholders in our country.

Understandably, we understand if you can’t contribute financially. We’re independent filmmakers— we know what living on a budget is all about. Don’t worry about it, take the next step instead. Write a status update with a link. Spread the word with your friends. Email us your thoughts on the project. It’s encouraging and shows us we’re on the right track!

We chose a 60 day campaign with the idea that we’ll test the waters for the first 30 days. In September we’ll be much more active, and we’re hoping you’ll join us!

Click here to view our Indiegogo Page (our crowdfunding platform)

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